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Social media has the potential to take a business to new heights. And yet, 50% of small businesses aren’t using it. This begs the question: Why is that, and why is social media so essential?
If you’ve yet to tap into the power of social media, there’s no better time than now. It’s not something that is going away anytime soon, so you might as well go with the tide!
Besides it being the “it factor,” there are countless ways it promotes business growth. Here are 11 reasons, in particular, why social media is a must-have for every business. (And that includes yours!)
1. Connect With Customers
While building a brand, it’s a lot easier to market your products if there are customers to connect with. Sure, you can get customers through Google advertising and other online services. But nothing compares to setting up social accounts and organically growing your followers.
Building a human connection enables people to get to know you and trust your brand. That’s one of the many reasons companies make it a priority to get themselves on social media.
Social media is also effective because it builds your brand’s authority. Putting information on your social profiles gives potential customers a mini-biography about you.
At a glance, they will see your brand’s name, link, short bio, and whether you have any promotions going on.
Have the goal to create stellar profiles so that visitors will get a good impression of your business right from the start. Potential customers will be more willing to invest in your products based on your brand’s authority.
3. Listen to Your Audience
Your audience reveals a lot if you care to listen. If they’re not interacting on your posts, then engage more. And if they’re engaging and aren’t liking what they see, revamp your marketing campaign.
A positive approach is to ask your audience what they think about your products. Take the time to ask and read their responses. It’ll offer you an excellent starting point on what changes you should think about making.
4. Review Insights
Sites like Facebook and Twitter have insights you can analyze under each post. Use the analytics to see how many clicks and views you get.
If you advertise, there are many more insights at your disposal. Set up an engagement ad on Facebook, for example, and you can see how many people engage. More importantly, it’ll show you which posts perform the best.
Use these tools to your advantage and learn what your audience responds to the most. Then, make similar posts so that you’ll gain more interest and sales!
5. Remind Fans You’re There
In a sea of businesses, it’s easy to get lost. You may get focused on your competitors sometimes and wonder if you’re ever going to make it big. It’s normal to have thoughts like that. But don’t let it stand in your way of success.
Have an edge on your competition by frequently updating your social sites. Reminding your fans that you’re there is an easy way to stay on their mind. And keeping them apprised of all the latest updates may prompt them to make a purchase.
6. Provide Customer Service
Social media also gives you the option to provide exceptional customer service. As you gain more followers, be aware you’re opening yourself up to more interaction and questions.
With social media, there’s immediate interaction and feedback from customers. Stay on top of your game by having someone get back to customers right away. That way, they’ll never feel ignored.
7. Help With Link Building
Social media has an indirect impact on SEO as well. This is yet another reason why you should use it to your advantage!
If you share a blog post, for example, a follower may save the article. Then, at some point, they may link back to it in an article they write.
Another example is a follower who shares your website link, and another business sees it. They link back to your site, mentioning your brand.
All of a sudden, you have other sites linking to your site and articles. Having links to your site on other sites is good news. It’ll build your reputation on the web!
8. Open Conversation
On a social media post, fans can like and comment on it. You;ve got to love that social media encourages conversation. And, it also paves the way for followers to converse with one another!
An open conversation can create a buzz about your products. When there’s more “talk” about your products, that should result in sales! Speaking of increasing sales…
9. Increase Sales
One of the biggest perks of being social online is people are more likely to purchase your products.
Without social media, they may not have learned about your services or products. That in and of itself should make you want to set up a few accounts and get posting!
While you can’t predict which material goes viral, you can publish compelling content.
Make a point to push out the best articles, images, and products. The goal is to cast your brand in the best light. You want everything to shine and look fantastic!
Having excellent graphics and high-quality blog articles are two ways you may be able to go viral.
11. Respond to a Crisis
Hopefully, a brand crisis will never take place. But if heaven forbid one does happen, social media allows you to respond swiftly.
For example, say your website goes down. You can explain to customers what is happening in real-time. That can save you a big headache.
Why? Because otherwise, you run the risk of having customers disappear forever. They didn’t know what was going on — so they don’t want to come back to a website that crashes!
Conclusion
Social media is a powerful way to connect your brand with an audience. It’s essential to create an avenue where customers can learn more about you. And, it gives you a place to keep them up to date on everything, from product launches to employee highlights.
If you haven’t been active on social media, it’s not too late. Start setting up a profile or two pronto and reap the benefits!
About our author –
Adam Marshall is a freelance writer who specializes in all things apartment organization, real estate, and college advice. He currently works with The Arch Denton to help them with their online marketing.
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